The BAM Mascot Family Blog

We are often asked if custom mascots can look like, or closely resemble, a famous character, celebrity or cartoon that would be easily recognizable by fans.

Due to copyright laws, mascot designers cannot make or reproduce the likeness of any copyright protected characters, unless you have demonstrable permission from the copyright holder to have the character made.

Are you looking to bolster your marketing strategy in 2020? If so, your organization can benefit dramatically from the use of a custom mascot character.

By developing a mascot marketing strategy - which uses a brand mascot that uniquely represents the values of your organization - you’ll be able to increase brand awareness, improve customer engagement, excite your fans, strengthen your brand identity, develop your brand story, improve your digital presence and much more.

When a company starts thinking about using a mascot as part of their marketing strategy, one of the main questions they have is whether they should rent an existing mascot costume or invest in a brand-new custom mascot.

When making this decision, there are a lot of things to think about. To help your organization decide, BAM Mascots has created a list of the eight most important factors you will want to consider.

Have you recently landed a job as a mascot performer? If so, the organization has demonstrated their confidence in you being the right person for the job. This is the time to reward their faith in you with your first mascot performance.

When you are in that custom mascot costume, you’re now the face of the brand that employs you. You are responsible for engaging with the company’s audience, driving brand awareness and building excitement for the event you’re attending.

It has been decided - your organization has chosen to invest in a custom mascot costume to bring your marketing strategy to the next level. Congratulations!

Now that you’re ready to begin, you probably have a plethora of questions about the design process and what your mascot will ultimately look like. For many, the idea of perfecting the design can be daunting, but we promise it doesn’t have to be.

Mascots performers are in part athlete, dancer, actor and clown. They create brand recognition, generate excitement, get your fans and followers involved and champion your organization’s mascot marketing strategy.

As a defining part of your brand’s overall message, it is important that your mascot performer takes their responsibilities seriously. This will ensure they represent your organization, team or company to the best of their ability.