You don’t, however, have to be an international company to have a brand mascot. Small businesses can use mascot marketing to reach and connect with their customers.
A great example is Jaco, of Jaco's Bayfront
If there is a camera flash or a selfie being shot - you'll most likely find Jaco the dog in the picture.
Jaco is at the centre of this restaurant's brand. He's in the company name, the logo, and is a well-known character at community events and in and around the restaurant facility.
Here's a video about Jaco's Bayfront Bar and Grille - you'll see Jaco the mascot make an appearance around the 8 minute mark.
Jaco's Bayfront Bar and Grille from WFBD/Blab TV on Vimeo.
In Mascot Marketing on Social Media, we wrote about how brands are using mascot characters on social media. Jaco has his own Facebook page with 5,346 followers!
Because Jaco is a friendly looking dog, he is a magnet for children who love to get their pictures taken with him and give him a hug.
If you are looking for a way to reach families, and draw foot traffic to your business, a brand mascot like Jaco might just be the thing.
We create brand mascots for big and small businesses alike, so if you'd like more information or would like to discuss an idea, give us a call.