While picking the colour, fabric and general look of your brand mascot are all very important, there’s something that’s equally important but sometimes forgotten - your mascot’s backstory.
Think of it in the same way an author would write a piece of fiction. Before you dive into the story, you first need to understand your character – who they are, how they react to certain situations, what motivates them, how they develop relationships and what they will achieve throughout their lifetime.
When coming up with your mascot’s backstory you will want to focus on six key elements.
In doing so, your mascot will become a real character that has its own unique disposition, becoming a perfect reflection of what you want your brand to represent. Perfect for your mascot marketing strategy.
To help you on your way to creating an in-depth backstory, consider these four tips:
Once you have developed a backstory it can be used to design your mascot.
Will your mascot be a person, an animal, an object? Is it tough, cute, powerful? Will it be active, will it be handing out hugs and high fives or will it be putting on a performance?
All of these things are important factors to consider when designing your mascot and will translate into facial expressions, materials that are used, extra features that need to be included and the overall design.
After you have created your mascot, your backstory will help you implement your marketing strategy. It will determine your messaging and how it is communicated everywhere; on a special webpage linked to your website, on social media, brochures or print publications, etc.
A good backstory is a creative element in your mascot marketing plan and can really help you bring your mascot to life and ensure it helps to promote your brand.
If your school, sports team, business, or organization doesn't have a mascot yet, contact BAM Mascots today for your very own free estimate to create a custom mascot costume.