Things are far from being back to normal but as restrictions loosen up, more and more organizations are getting back to business. And this means re-organizing their marketing and promotions to implement new online events and new protocols for physical appearances.
Digital assets are going to be in big demand for all types of promotions this fall, so spend some time now to make sure your mascot program is ready to charge forward.
One way to do that is to build a media library- full of photos, videos and gifs that you can share at a later date. Think about it … how many times have you thought, “wow, I wish I had a picture of ____.” but there was too much going on or you didn’t have the time to look for the perfect mascot photo.
If your business is still closed, it may be an opportunity in disguise to build up your ‘dream’ library. This is a great time to call in your performer to take some shots while the place is empty. You can take your time without worrying about interruptions or getting in someone else’s way.
Have your mascot pose around the property. Find spots that are iconic. Ones that represent your brand or are identifiable to your fans.
Maybe you have a unique wall mural or sign that your fans and customers will enjoy. Or maybe you want to grab shots of your mascot pretending to run different departments … sitting at desks or pretending to operate equipment.
You can also head outside to a green space to take some video of your mascot’s tricks. Or maybe there are local landmarks you have always wanted them to interact with.
But remember … if you’re heading out into public spaces or are visiting other properties, be sure to follow local rules and ask permission when necessary.
Equipment
Today’s phones have excellent cameras that take crisp and well-lit photos but sometimes the images don’t turn out quite how we want.
To make the most of your phone photography, consider these 6 tips.
To activate the grid lines on an Android phone, open the Camera, go to Settings and scroll down to Grid lines, open the grid line menu and select 3 x 3. On an iPhone go to your phone settings, scroll down to Camera and turn on Grid.
By taking the time to compose a great photo the first time, you will save time editing and adjusting your images while creating a fantastic library of images to share with fans across your marketing platforms.
Don’t have a mascot to take pictures of? Contact us today to discuss your design idea and to get pricing information!