Jamie Bordas, partner at Bordas & Bordas Attorneys, PLLC in West Virginia, had an idea about how to reach youth with a message about anti-bullying and fair play. His firm were already involved in many local community events in and around Wheeling, WV, and he wanted to specifically reach young people with a message that resonated with his organization.
BAM Mascots was contacted by Bordas & Bordas to make a custom mascot costume that they could use at youth events, fund-raising events and other community gatherings.
Justice, the Legal Beagle fit the bill, providing Bordas & Bordas a friendly dog mascot in well appointed attire, suitable for a day at their law office or gala fund-raiser!
When the law firm launched their beagle mascot, the story was picked up by their local TV media station, WTRF.
The station ran a video clip and reported, "Look out for others and do what's just." It's the message the law firm of Bordas & Bordas is hoping to spread by unveiling their new mascot, Justice the Legal Beagle. "Hopefully kids remember that you can have fun and do things the right way as well," Bordas said. "That's what we try to do here at our business - do a good job for our clients, do well, do justice, but also have a little fun as well."
Justice, receives a warm welcome wherever he appears to greet children. Local school children line up to high-five Justice after a presentation by Bordas & Bordas.
Justice works hard at community fund-raising events too. Here he is with John Artimez, an Attorney at Bordas & Bordas, participating at an Easter Seals Telethon.
He's a mascot with many talents and an interest in local sports. Justice exchanges his three-piece suit for a sports jersey and he's ready for the arena.
When thinking about who uses mascots to reach an audience, you might first think about professional sports teams or colleges, but many other organizations take advantage of the enormous appeal and magnetism that mascots bring to community events.
Bordas & Bordas Attorneys have successfully used a custom mascot costume to create rapport with other organizations in their business community and with local parents and children. They've created a message that ties to their organization's core principles and therefore can express their brand through the persona of a mascot.
If you are looking to create a mascot for your school, team, or business, get a quote today and we can help you make a lasting impact with a custom mascot costume!
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