The BAM Mascot Family Blog

So, you’ve spent time designing your perfect custom mascot, selecting the overall look, personality, backstory and theme which perfectly fits your brand identity. You’re almost there, but not quite. Now you need to find a performer that can bring your mascot to life.

This is no easy task. You have a high quality mascot that perfectly represents the message of your company, but if you don’t hire the right performer with the personality to match, then your message will be lost. 

Summer is a peak season for outdoor activities, fundraisers, events and festivals, but if a mascot is part of your company’s marketing strategy this year (which it should be!), then how do you make sure your mascot performer doesn’t overheat? 

Being a mascot is fun, and most performers find it very rewarding, but if the performance is energetic, it can also seem like a work-out. One of the best ways to make your mascot performer’s job easier is to have them dress appropriately for each performance.

Whether clothes are provided to the performer, or the performer buys their own apparel, the following tips will help ensure they stay comfortable while wearing the mascot costume.

 Summer is a prime season for outdoor community events, festivals and activities. With many regions experiencing above-normal temperatures, it means that mascots will be feeling extra warm when performing outside.

Choosing the right person to perform as your mascot is not always an easy task. You are looking for key characteristics that will match the envisioned personality and character of your mascot, while ensuring they can meet requirements of the job

Here are some things to look for when searching for a performer for your mascot.

Mascots are used for all types of events and by all types of organizations. They are created with a goal in mind, such as representing a school and provide school spirit, performing as the head cheerleader for a professional sports team, or improving brand recognition for a commercial organization.

A mascot is a marketing investment, so it's important to make sure you are maximizing its use. What do you do with your mascot when it isn’t busy cheering on the team? Does the mascot costume just sit in a closet, not being used?