Are you looking to bolster your marketing strategy in 2020? If so, your organization can benefit dramatically from the use of a custom mascot character.
By developing a mascot marketing strategy - which uses a brand mascot that uniquely represents the values of your organization - you’ll be able to increase brand awareness, improve customer engagement, excite your fans, strengthen your brand identity, develop your brand story, improve your digital presence and much more.
Despite this, many companies simply do not know where to start when it comes to a custom mascot. With that in mind, we’ve created a list of our five most popular blogs in 2019 - which answer some of the most common mascot-related questions that we receive.
1 - Designing Your First Mascot Character? Here’s How it Works!
If your company has decided to invest in a custom mascot costume, you probably have a large number of questions about the design process, what it entails, what your mascot should look like and many others.
In this blog, we take a look at the process of designing your mascot costume. This includes how to come up with the character behind your mascot’s design, how much control you’ll get over your mascot design, how to take care of your mascot costume as well as many other questions.
2 - Mascot Marketing: How To Keep Your Custom Mascot Looking New
A mascot is a fantastic investment in your organization’s marketing strategy, but to make your investment go further it’s important to look after your mascot costume. That’s why every mascot costume designed by BAM Mascots comes with special care instructions.
Tips you can follow to ensure your mascot looks fantastic at every event include airing out your mascot costume after use, repairing damage immediately to prevent it from getting worse and cleaning the mascot’s hands frequently.
3 - 8 Things to Consider When Deciding Whether to Rent or Buy Your Mascot Costume
Renting or purchasing a mascot costume can be a tough decision. The answer to this question depends entirely on how much your organization is willing to invest, how often you plan to use your mascot and whether you want your mascot to be uniquely associated with your company.
Has your brand been struggling to answer this question? Then read this blog. We list the top eight factors to consider when it comes to purchasing or renting a mascot costume, with the pros and cons of each.
4 - 7 Rules Every Mascot Performer Should Follow
The design of your mascot costume is important, but your mascot performer is just as crucial when it comes to return on investment. Your mascot performer drives your mascot marketing strategy by creating brand recognition, generating excitement, showcasing your company’s personality, engaging your fans and much more.
To be successful, your mascot performer must take their responsibilities seriously. Read this blog to find out seven important rules that every mascot performer should follow if they are to maximize results.
5 - 5 Mascot Marketing Ideas to Make Your Website More Personable
A successful mascot marketing strategy relies on your company using its custom mascot to its full potential. That’s why we have created a list of five mascot marketing ideas that will make your company’s website more personable.
Are you looking for more information about mascot marketing, or want to get a quote for your very own brand mascot? Contact BAM Mascots today. Our team of experts would be more than happy to answer any questions you have.
